Pharmacy News

Making the connection: Global perspectives on consumer-centric marketing

SGK Health’s digital marketing experts provide insights that can help build deeper, emotional connections with pharma consumers to amplify digital marketing strategies as marketers shift their focus toward consumer-centric marketing

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From changing consumer demands and the uncertainty caused by the Covid-19 pandemic, to new digital disruptors entering the pharma space, pharma marketers are being forced to shift their traditional approach to marketing.

SGK Health provides strategies to help pharma marketers build more meaningful connections with consumers, whether it is remapping the consumer journey, taking advantage of “big tech” disruptions or navigating game-changing shifts in approach, this white paper will help pharma marketers to:

  • Shift focus from product-based to consumer-centric marketing.
  • Harness the power of “big tech” to build more targeted digital marketing content.
  • Rewrite patient-brand relationships to engage patients on a human level.
  • Drive digital change in pharma business models now and in the future.

Download a copy of this white paper and explore the power of consumer-centric marketing.

We respect your privacy, by clicking “Download Your Copy” you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.

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